Matteo di Pascale
Matteo is a multidisciplinary creative and entrepreneur. He worked as a UX designer and Art Director in Milan, Turin, Amsterdam and Shenzhen, for international brands such as Samsung, Whirlpool, OnePlus, FCA Group, Philip Morris.
Author of award winning creative products Intùiti, Fabula and Cicero and founder of Sefirot Independent Publisher. Author of Manuale di sopravvivenza per UX designer (Hoepli Editore). He founded UXBox, an online academy that delivers the most advanced online UX design course in Italy.
Workshop October 7th
What’s the difference between successful and unsuccessful products and services? And why do some projects and companies succeed while others fail? A good idea, design thinking, user-centered design are not enough, at least not for being successful in the real world. To achieve your goal you need to create an efficient system that can make a project logistically and economically feasible. During the workshop, Matteo di Pascale, author of BAD Canvas (Sefirot Independent Publisher), a professional tool for Business-Aware Design designed in collaboration with Studiolabo, will explain how to use BAD to structure profitable and functioning businesses around products and/or services. BAD is a visual framework that helps you adopt a holistic approach to your design process while considering both users’ needs and business goals. You will be able to see the whole of your project – Users, Competitors, Business Models – in order to be completely aware of how to make it work.