- 10.15 - 11.00

AI Adventures: Designing Products for Tomorrow

In a world where AI is becoming more and more common in our daily lives, how do we weave it into our products? And as designers, where do we start? Despite its intangible nature, AI can have a real and visible impact on product design. Understand if and how to communicate the presence of AI: from a silent technology that brings empowerment under the hood to a round humanised presence, AI can land into a product in so many different ways. Let’s explore how to turn ideas into real designs, crafting practical strategies to integrate AI with purpose and shape a tailored, bespoke solution, just like AI would do.

Francesca Guadagnini
Product Design Manager

She’s a Product Designer with a background in Computer Science and an eye for aesthetics.
After working for 3 years in a web design agency and 4 in fashion, she then landed into the cybersecurity industry.
This allowed me to widen her knowledge from b2c and e-commerce experiences to b2b SaaS solutions, the cloud & kubernetes world, and finally gen AI.
Introverted, but willing to discuss cats.

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